Coffee Shop Essay

I. Introduction The proposed study revolves around the creation of The Coffee House, a proposed small scale business that will be situated in the fast changing environment which is constantly changing due to constructions of buildings and other facilities in the Global City in Taguig City. The study will tackle from the history of the business up to the technical and financial aspects of the study, the said study will also develop the keen observation skills of the students in terms of the marketable value of a specific brand of their liking and will also hone their analysis skills in the business side of the proposed study whether technical or financial. II. Business History The Coffee House is a new small scale business that targets the coffee industry with an expected opening date of July of 2011 in 38th Dr. N. University Parkway, Bonifacio North Triangle, Bonifacio Global City, Taguig City. The business is a coffee shop, located near prestigious schools and business districts in the area. The business specializes in coffee, tea, and homemade pastries. There are other shops that only serve coffee in the vicinity, the nearest being over one kilometer away which is stationed at Market Market Mall in the vicinity. The target audience of the business is individuals which are both in the workforce and in the academe, students and professionals alike. Currently, there are no places in the surrounding area that cater to the said target audience. III. Vision and Mission Statement The vision of â€Å"The Coffee House† is to become the leading coffee shop in the area of Bonifacio Global City that is under the governance of Taguig city that also practices the â€Å"green† operation of its store and eventually provides a common area for business meetings, hang-out with friends and even a place for studying while enjoying the products of the business. The mission of â€Å"The Coffee House† is to bring back the appreciation of the masses to the local coffee, to break social norms through the business, to create an environment that can cater to different types of people all in the same time, to contribute to the development of one’s self being, to take part in the solution of environmental problems and to be able to encourage others in doing the same thing and lastly to help deflate the rise of unemployment in the country. Objectives The proposed studies primary goals over the next year are as follows: 1. Secure financing for start-up of at least P1, 380,000 for space and equipment. 2. Renovate our space in Global City. 3. Acquire equipment necessary for business, i. e. coffee pots, cappuccino machines, blenders, etc. 4. Make agreement with coffee distributors, and bakery vendors. 5. Create a cozy, clean environment (i. e. choice of colors, choice of music, decor) 6. Open for another branches and become the foremost coffeehouse in the area. Ownership The Coffee House is a corporation that was formed in the early stages of the study. Each individual are equally involved in the operation and management of the said proposed business. Since the ownership type of the business is a corporation type, in terms of profit, responsibility and liability each individual has equal share, therefore each decision that the business will take before it will be implemented into the business the owners will first assess the proposed implementation before implementing it on a first hand basis and if the decision fails, each one of them will also share the consequences of it. Location and Facilities The Coffee House is located at the 38th Dr. N. University Parkway, Bonifacio North Triangle, Bonifacio Global City, Taguig City. The proponents currently own the building that the proposed business will occupy. Thus, expenses for the renovation of the area will be taken from the funds of the business. Since building a business from the ground up, the proponents took a risk in renovating the proposed location to save the business for monthly increase in cost if the business will rent a commercial location. In terms of facilities, the proponents will avail the basic facilities to jump start the business and will acquire more equipment when the business has received its return of investment, which in the estimation of the proponents would be on the succeeding months from its launch date. Products and Services Description of Products and Services The Coffee House will offer high quality coffee our primary product at a very reasonable price. We will also sell homemade cookies, brownies, and doughnuts, also reasonably priced. Key Features of the Products and Services All drinks will be made with filtered water and the highest quality ingredients we can get. Frozen drinks will have caramel or chocolate syrup drizzled in the glass and over the drink. Cappuccino and hot coca will have whipped cream toppings as well as the option for candy sprinkles. Cookies will have the option of a chocolate or caramel dip and sprinkles. We will offer designer flavored cream and five kinds of sweetener, i. e. sugar, honey, Equal, and Sweet-n-Low. Cream and sweetener is at no extra charge. Production of Products and Services We will use only filtered water and will brew our coffee in commercial coffeepots that will be thoroughly cleaned between uses. We will bake cookies, brownies and pizza pandesal in our own on-site oven from proven recipes, daily. Future Products and Services Within the next three to five years we expect to branch out into catering and offer homemade pies, whole or by the slice. Comparative Advantages in Production Our low overhead and cheaper pricing will be the key to our success. Industry Overview Market Research There are other businesses that serve only coffee in the area. Size of the Industry Nationally, the coffee shop industry is quite large, but in Global City, there are only three. The nearest one is in Market Market which is less than one (1) kilometer away. Industry Outlook The coffee business does not show signs of slowing down. With new innovations such as flavorings and additives, it should continue for some time. Marketing Strategy. Target Markets – Our target market is artists and writers who need a nice quite cozy place to think and do their work. Description of Key Competitors Of the three coffee shops in the area, one is a large chain with a very expensive product, one is really a home style restaurant, the last one, and our biggest is a Famous Coffee Shop with an â€Å"Elegant Style Setting†. Analysis of Competitive Position Our pricing strategy, comfortable atmosphere and offering free wifi access will be the key to our success. None of the other shops in the area can offer this. Pricing Strategy The business will offer three sizes of drinks, small, medium and large. Which ranges from 50 pesos to 100 pesos, our cookies and brownies will sell for P50. 00 each/Pizza Pandesal P46 each Promotion Strategy We intend to advertise in the local newspapers and offer a â€Å"frequent drinkers club† discount to our best customers. We will also send out ads via direct mail, which will include cents off coupons. Management and Staffing Organizational Structure – Our organizational structure will be a simple pyramid style with the owners putting in as much work as the employees. Management Team Rachelle Ann Heyres and Marilou Deondo will share management and supervisory responsibilities equally. Rachelle for the morning shift. Marilou for the afternoon shift. Staffing We will hire two busboys, two waitresses, cooks, cashier, janitors, and also security guard these will be recruited from the STI. DUTIES AND RESPONSIBILITIES Busboys- Security guard- A security guards duty is to perform the duties allotted to him either to secure a place from external infiltration of people or danger that may disrupt the functioning & assets of the organization. His responsibilities include performance of the duty allotted to him, to report to his superiors and be accountable for any lapse of duty. Janitors or cleaners- Labor Market Issues In this area there are College students looking for work, part time or full time, we want to fill that need. Regulatory Issues Global City and the state of Taguig City both have regulations regarding food service establishments. We have already obtained the appropriate business permits. Risks Market Risks – The main risk is monetary. The area may not be ready for a place like ours and we may not do a great business but it can be prevented we will offer( free wi-fi )access to all customers as long as they want as long as they are drinking our coffee. Implementation Plan Implementation Activities and Dates 1. Begin building renovation 7/11 2. Complete renovation 7/5/11 3. Begin preliminary advertising 7/6/11 4. Purchase and setup equipment 7/10/11 5. Open for business 7/15/11 Financial Plan Beginning Balance Sheet – This will be a listing of all of your assets and liabilities, before you open for business. You may want to use a spreadsheet program to make this go easier. Balance Sheet Current Assets: Building P6, 900,000 Computer P69, 000 Sound System P92, 000 Furnishings P200, 000 Equipment P138, 000 Cash Rachelle P230, 000 Marilou P207, 000 Accounts Receivable None Inventory Coffee P46, 000 Tea P23, 000 Other Assets Cups P138, 000 Total Current Assets P8, 043,000 Liabilities: Accounts Payable (monthly) Water P9, 200 Phone P6, 900 Electric P23, 000 Donut Vendor P46, 000 Warehouse Club P46, 000 Coffee Distributor P46, 000 Wages P230, 000 Advertising P46, 000 Taxes Payable Property Taxes P23, 000 Employee Taxes P92, 000 Operating Loans Payable Startup Loan P23, 000 Total Liabilities P545100 ongoing per month Projected Income This will be a listing by month of your projected income. List the projected income each month for each product, this way you can compare actual sales to projected sales at the end of the year to determine what products to concentrate on. (Below is a sample month) July 05 Coffee P276, 000 Tea P92, 000 Cookies P69, 000 Donuts P115, 000 Misc. P184, 000 Total Income for March P736, 000 Total Projected Net Profit (Cost/Benefit) P144, 900 for July This would assume 20 pots of coffee sold a day, plus an assortment of other items. This also assumes the market will not increase or decrease due to weather or economics. This would be an average month. This of course would be adjusted monthly once you start business. Then based on the adjustments and actual sales, you can build a new balance sheet at the beginning of next year. Conclusions After you have created the business plan and examined the cash flow estimation you may find that your net profits are not what you would like them to be. In this case you may have to revise your pricing strategy to fit with your expectations or change your expectations. A coffee shop is not a get rich quick idea; it takes lots of hard work and long hours to realize your dream. But, in the long run, careful planning will make it all worth it. S. W. O. T analysis Strength * The Coffeehouse will offer foods compatible to the coffee that customer’s orders. * The environment of the business is always clean and well ventilated for customers to feel relaxed. * The beverages that the business offers are locally and naturally produced that ensures the quality of the products and lowers additional costs. * Ingredients for other products that will be offered by the business like pastries, salads and the likes is organically produce in the businesses green house. * The business is located near establishments for business, academic, rising condominiums and the occasional joggers of the area. Weakness * Unlike other coffee shops the location of our store is not inside the mall. * Lot of expenses. * Slow regaining for profit. * We need to advertise our coffee shop to the public to be known unlike the others. * Low competitiveness when it comes to name or brand. Opportunities * The coffee that we offer is new to the every individuals so the opportunity in it is that the coffee drinkers may want to try our products to compare it to their usual coffee. * Threats * The other coffee brands is popularly known by every individuals that drinks coffee. *