A marketing report and analysis of Nestle

A marketing report and analysis of Nestle Nestle is the leader in food and beverage industry with wide range of products which accompany consumers live from birth through adulthooh, from breakfast to dinner, at home and elsewhere. This, day by day, represents them as a great responsibility and commitment to quality, taste and nutrion across all their products, to touch lives in a positive way and earn customers trust. They have joined into nutrion, health and wellness strategy with three fundamental beliefs: Pleasure and health: Nutrion have great taste if it is a part of healthy balanced diet. Eating with moderation and balance: Nestles products are designed to a variety of choices for every moment of the day and for all company members. Transparent communication: Transparent is the best way to win customers trust. All ingredients used to produce Nestles products are included on the label. With long term commitment is to enable customer an informed choices about diets and lifestyle, helping them care for themselves and their families, Nestle is really a leader in nutrion, health and wellness area. Business generates the most revenue Nutrion, Health and Wellness generates the most revenue for Nestle. In the recent year 2010, Nutrion, Health and Wellness confirms Nestles strategic direction, with main products is Food and Beverages creat 103.722 CHF millions in revenue equal to 94.53% in Total Revenue. Nestle, 2011, Strong 2010 performance press release, http://www.nestle.com/Common/ NestleDocuments/Documents/Library/Events/2010-full-year-results/Press_Release_EN.pdf Nutrion, Health and Wellness market, which is 100 percent right as determining from Nestles Board of Management in 2007, is a massive market for growing. Over 5 year operating, the industry keep fastest growing rate and contribute most revenue for corporate. This industry has been opened for Nestle S.A in 2007 by Brabeck Letmathe Nestle Groups Chairman when he produce Nestle Roadmap a strategy to transform corperate from traditional business into Nutrion, Health and Wellness with slogan Good Food, Good Life . Business generates the most profit Nutrion, Health and Wellness is the area that brings in for corporation the most profit. In 2010, with EBIT rate of 13.4% equal to 13.898 CHF millions, Food and Beverages main range of products in Nutrion, Health and Wellness area creats main income in total for corperation. Nestle, 2011, Strong 2010 performance press release, http://www.nestle.com/Common/ NestleDocuments/Documents/Library/Events/2010-full-year-results/Press_Release_EN.pdf Business will drive grow in the next decade These are 4 areas provide Nestle exciting prospect for continuos growing in the next decade: Nutrition, Health and Wellness Emerging markets and PPP Out-of-home leadership Premiumisation Nestles Successful Transformation from traditional business into a nutrion, health and wellness company, that brings them to No.2 player all over the world. Efficiently investing in value-added category. Stronger finance and credit. Flexible reaction to changing in strict health care standard and unfair competing. Their global strategy and local execution help them reach almost targets in recent years. Corperate Responsibility. In recent years, to become a successful corperation nowadays, these are their vital programs, which have contributed not only for society but also for themself as listed: Essential Program Context Action Achievement Rural Development Creat positive impact on argriculture area (provide local employment, technical transforming), and evironmental development Provide 200.000 local employments For Nestle: profitable growth, better quality in raw material, raw material supplying guarantee Improve standard of living, increase productivity in rural and economic in general In 2009, they provided microfinance in amount of CHF 48 millions For Customer: more qualified and healthier products for consumer Minimize impact of climate change and sometime is social issues For Society: higher quality for crop, more technical assistance, developping employment and environment, lower natural resources use, larger in yield help lower producing cost. Creating for themsef a stable, protected and qualified raw material to guarantee shareholder value-added Technical assistance and knowledge transfer Water and environmental Sustainability Produce tasting products that also have more and more lower environmental footprint by improving operational efficiacy They have already invested over CHF 220 millions in sustainable programs during 2009 For Nestle: reduce risk concerning health care standard, reduce cost, creat long term availability of resources, profitable growth Reduce use of water, some non-renewable energy and resources with target to reduce CO2 emissing performance and other evironmental affects Launch more projects to reduce greenhouse affect, eliminate waste in operation For Society: better standard of living Promote with supplier to help them a sustainable practices in supply chain Human Resources Dovelopment Long term investment in training Offer more comprehensive training, more opportunities for career For Nestle: skilled workforce, improve performance Continuous improving environmental and occupational health and safety management For Society: more employment, better standard of living, higher worhplace safety standard. Global and diversify Corperation developing Improve health and safety performance Increase Nestles engagement, employee health and wellbeing, reduce accident in workplace Creating an ethical and responsible workplace Climate Change Solution Reinforce Nestles role and plan to reduce greenhouse gas emissions Directly controlling operation For Society: lower environment impact Improve through supply chain Helping Nestles consumer Crisis Management Food and beverage market is changing everyday, customers need put producers into circumstance that whether they adapt to new trend or left behind on the race with other competitors. Nestle is an outstanding example in transforming their traditional managing operation into Health, Nutrion and Wellness management with Roadmap to Good Food, Good Life a unique flexible strategy that brings them to number 2 largest company all over the world. In Management and Strategic segment, I am pleased to express: Strategy Nestle Roadmaps success and Nestles solution for Melamine incident in China. In the Crisis management, Melamine scandal in China is outstanding example. On March 15th,2008, Chinese authorities informed that their over 20 Chinese milk companies was launching products contained Melamine this toxic has caused at least 4 babiesdeath and other 1253 Chinese children have fallen ill. Suppliers have been believed to add Melamine to milk to make it higher in protein. There was some ranges of Hong Kong Nestles products using Chinese milk powder. Source: http://news.bbc.co.uk/2/hi/asia-pacific/7623037.stm After that, some press report in Hong Kong claimed a Nestle growing milk containing Melamine. Immediately, Hong Kong government requested Nestle to withdraw all their products that have been found to contain Melamine. The problem could have pushed them into a long-lasting downturn and other consequence concerning reputation. However, commented on this scandal, Peter Brabeck Letmathe Nestle Groups Chairman said: Sales in China are rather being favouredà ¢Ã¢â€š ¬Ã‚ ¦Its rather positive than negative ( Reporting by Devidutta Tripathy; editing by Sue Thomas ) Ref Reuters Sep 26th, 2008 http://www.reuters.com/article/2008/09/26/nestle-idUSDEL31014820080926 How did they react? Yes, it is fantastic that Nestle today, after 3 years from this scandal, did not failed and become the leader in food and beverage area, the number 2 largest corperation all over the world. The first step in chain of resolving incident was complying with authorities request in showing all ingredients and formular used to produce milk, they were also withdrawing some kinds of products in Hong Kong as authorities requests as in line with Nestles Corperate Business Principle. In the mean time, they sent their samples of milk to honour testing center like Hong Kong Standards and Testing Centre Ltd., Food Industry Research and Development in Taiwan, etc. This action was conducted at places where their products have presented. The third step, they announced governments reports and confirmation that their products have been 100 percent safe and exact with things printed on their products label. The final step in this chain, they have combine Research and Development department and Maeketing department in communication with consumer on their producing standards, products quality that 100 percent safe and good for health as confirm from authorities. With this action, they have been not only winning back customers belief on their products, but also underlining that Nestle is the No.1 food and beverage producer all over the world with best quality and healthy products, as their slogan Good Food, Good Life . This is really a key turning-point to help Nestle successful as today. Strategy Nestle Roadmap. Source: http://www.nestle.com/Common/NestleDocuments/Documents/About_Us/Nestle_Roadmap.pdf Nestles strategy is being considerred the leader in Nutrion, Health and Wellness, and reference for financial performance. That is combination between their opportunities competitive advantages, internal strength operational pillars, focused segment growth drivers. This is a simple but right-targetting product from Peter Brabeck Letmathe Nestle Groups Chairman. Three major elements in their strategy including: Internal strength Operational pillars: Innovation and renovation ( from active and creative workforce ) Wherever, whenever, however ( supplying capability ) Consumer communication ( one of RD activity ) Operational efficiency These areas will help accelerate Nestles operation in all key areas with excellent achievement in execution. Focused segment Growth drive: Nutrion, Health and Wellness Value-add ( a massive market for healthy product ) Emerging markets and popularly positioned products the lower end. ( in 2011, growth scenaro in emerging market is around 170 billions US dollars ) Out-of-home consumption Differentation Premiumsation the high end This areas provide exciting prospect for growing. Opportunities Competitive advantages: Unmatched product and brand portfolio Unmatched research and development capability Unmatched geographic presence People culture, values and attitude This competitive advantages come from the value chain over decades, the link between great products efficient RD, great people strong value, broad geographic entrepreneurial spirit. This combination day by day is creating Nestles motivation on the road to leader in Food, Health and Wellness. In general, Roadmap is created from the combination between competitive advantages and their own strength and a right targeting market. Roadmap is almost following three major steps in building strategy for corporate. Analysis: determining the current position ,situation, performance and aspirations of the organisation and its members. Herein, that is competitive advantages. It help them regconize potential opportunities, their right strength that would make drive growth for Nestle in the future. Choice: determining possible courses of action, their possible consequences, problems and difficulties, benefits and advantages. Decision making is the most important step in every company, a wrong choice means a foresee failure. On roadmap, that is drivegrowth, corperate has been right when they choose emerging markets and popularly positioned products to be their motivation in growing in the next strategic years. Implementation: committing the organisation to pursue one of the possible future courses of action. Herein, operation pillars is a group of process to implement a lack or a small failure in the overall strategy. Vision, Mission, Goal. Nestles Vision: By bringing together all of its global RD resources, Nestle is able to provide high quality, safe food solutions for consumers worldwide whether this is in terms of nutrion, health, wellness, taste, texture or convenience. Above all, Nestle brings to consumers products that are of the highest quality. And safety is non-negotiable. Werner Bauer, Chief Technology Officer, Nestle S.A. Innovation, Technology and Research Development Nestles Mission: Their mission is creating value for shareholder and society. CREAT SHARED VALUE Reduce Poverty + Improve Health + Empower People SUSTAINABILITY Protect the future COMPLIANCE Laws, Business Principles, Codes of conduct Nestles Goals: Being recognized the leader in Nutrion, Health Wellness, and the industry reference for financial performance. But how they have been motivating their employees over decades to be the leader. Performance Compliance All Nestles employees have a good knowledge that here or there, we must have responsibility for down performance in the organization. Company have a good reward and recognization tied to performance. Culture Building Sustaining a high performance environment. Maintaining and evolving Nestles culture based on their own principle. Source: Creating successful future Jan 2008 Comment.

Actus Reus Essay -- International Law

Actus Reus Introduction The Criminal Law of England and Wales which deals with the components and consequences of criminal acts. The English criminal law is in large part not regulated by law, but in the tradition of common law judge-made law. The offense consists in the English law of Actus Reus and Mens Rea together. Actus Reus is the Latin term meaning the act of guilt (the outer or objective of a criminal offense) which is an essential element in the determination of a crime. Thus, when no reasonable doubt exists as a result of the demonstration of proof, the act of guilt, shown together with the intention of the individual to commit a crime (mens rea), creates criminal liability of the accused in criminal jurisdictions that follow the system of common law (Canada, Australia, New Zealand, USA, UK, Ireland). Discussion and Analysis Actus Reus literally means conduct of a person. The phrase is used to refer to the element of an offense that involves prohibited conduct. The Actus Reus is one of two elements that make up criminal offenses. The second element is called mens rea or mental state. No crime may legally exist without an Actus Reus, while some regulatory crimes, called strict liability offenses, may exist without a mens rea. Examples of the Actus Reus element of a capital offense would be causing death, causing death while committing another crime, causing the death of a police officer, and causing death by using a bomb. In each of the examples, the mental state of the defendant is not relevant to Actus Reus. The mental state is relevant for the second element, i.e., the Mens Rea. General Perception The Actus Reus requirement is met if a defendant purposely, knowingly, or recklessly does something that is ... ...air, Medico legal Aspects of Automatism, qtd in McClain v. State, 678 N.E.2d 104, 106 (Ind. 1997), pp 56-78 David Ormerod (eds.): Smith and Hogan Criminal Law,12th Edition, Oxford University Press, Oxford 2008, ISBN 978-0199202584, pp 34 David Ormerod, (2009), Smith and Hogan Criminal Law: Cases and Materials, 10th Edition, Oxford University Press, Oxford 2009, ISBN 978-0199218691, pp 45-78 Felson, Marcus (1994), Crime and Everyday Life, Pine Forge, ISBN 0-8039-9029-4, Hirschi, Travis (1969). Causes of Delinquency, Transaction Publishers, ISBN 0-7658-0900-1 Morse, S. J. Diminished rationality, diminished responsibility, Ohio State Journal of Criminal Law vol. 1 (2003), pp. 289–308 Siegel, Larry J. (2003). Criminology, 8th edition, Thomson-Wadsworth., pp. 139 Symposium, Act and crime, University of Pennsylvania Law Review vol. 142, (1994), pp. 1443–1890

The Japanes Tsunami Disaster

On March 11th 2011 at 2:48pm a magnitude 9 earthquake occurred lasting a record time of 5 minutes until 2:53pm. This awful event occurred in the country of Japan in Asia, east of china, south of Russia and lies on the Pacific Ocean. Then 20 minutes later a tsunami hit Ofunato and then followed by Sedai and Niyko. There were lots more area affected by the tsunami. Causes The tsunami that hit Japan was a series of water that became many waves that built up by travelling along the Pacific Ocean, gradually gathering up speed. By the time it hit Ofunato it was as fast as a jet engine and going 800 kph. This tsunami happened because of the pacific tectonic plate subducted the Asian tectonic plate and caused an upwards wave to start and increase in length and it caused a massive tsunami to hit Japan. Japan had a massive tsunami hit them because of the magnitude 9 earthquake (a sudden release of energy in the Earth's crust that creates seismic waves) that hit them first, which caused the pacific tectonic plate subducted the Asian tectonic plate and created a flood of water to go in to the fault line and cause it to build up pressure and heat up. Then the water sprung up in to a travelling along the Pacific Ocean causing a tsunami, this caused over 15,000 deaths, 6,000 injured and 4,000 missing. Another cause of the tragic tsunami was that it gained an extra metre in height because the coast line dropped a metre; this was one of the effects of the earthquake. Social effects The effects on people were that there houses had fallen down and many were homeless. The disaster caused falling birth rates, some mothers and children were forced to move to other towns and cities, even 200-300 miles away from their broken homes. Buildings were shaking, lights flickering; they crumbled down in front of the people inside them. Bridges were in pieces, shaken and broken by the earthquake and tsunami. The people in Japan were in a horror film. Their families were broken, torn apart by 7 metre high waves. At least 170,000 households were running without any water said by the health ministry. Up to 47,000 building were destroyed, washed away or burnt down, the national police agency of Japan said. A total of 164,059 households in the north were without electricity, tohoku electric power co said. You can read also Waves Economic effects The tsunami caused a large negative impact on the economy of Japan but lesser effect on world trade and financial markets. Japan has lost considerable physical damage estimated to be from $195 billion to as much as $305 billion. The negative effects of the earthquake and tsunami caused a potential nuclear disaster. Only 150 miles from Tokyo, radiation leaked from a nuclear plant crippled by an explosion. Although it wasn’t at the same scale of Chernobyl, but 170,000 people were evacuated. Another economic effect is that hundreds of factories were shut across Japan and the country was pushed in to recession. Nissan and Toyota had to halt production at all 20 factories. Toyota, the world’s largest carmaker, evacuated workers from two plants in the worst affected regions. The plants make up to 420,000 small cars each year, mostly for export. Environmental effects The effects the tsunami had on japans environment was that were lots of debris everywhere because the tsunami had picked up everything in its way when it hit Japan and when it had stopped all the debris was left on the ground leaving lots of mess. All the debris that was on the floor meant it was harder to find missing people. The tsunami also carried lots of dead fish and animals habitats would have been damaged because of the water. The fish were all dead in the tsunami due to the fact that the Pacific Ocean contaminated because of the radiation of the nuclear plant explosion. This also meant that any birds wouldn’t have been able to feed or they would have died eating contaminated fish. The smell also would have been unbearable to cope with because of the amount of dead fish and bodies and debris carried by the tsunami. Liquefaction during the earthquake as well, this would have left big cracks in the concert and some water may of septet up through the cracks. Short term responses After the tsunami occurred everyone immediately tried to help the injured get to a safe placed so they could be helped. Fire engines and ambulances were there to help and to rescue people from the debris. There were lots of people injured and dead so that when the people were being searched for by people of Japan to save time if a person was dead under the debris they would have put down a flag so they could go on and search for people that were alive and could be saved. Then later they would have gone back to the body and they would have moved it. Everyone hurt by the tsunami/earthquake got medical care by the other helping countries wanting to help. China was one of the 91 countries that helped Japan as soon as possible by providing $4.5 million worth of humanitarian aid. Their first shipment was from Shanghai to Tokyo. It contained 2,000 blankets, 900 tents and 200 emergency lights to help Japan get through the tragic amount of injured people. Seventeen Latin American countries, including Honduras, Ecuador and Brazil, and four African states – Djibouti, Morocco, South Africa and Tunisia had also offered assistance. The mayor of Kandahar city in Afghanistan pledged $50,000 to support relief efforts. The World Bank, Unicef, Unesco and the Office for t he Co-ordination of Humanitarian Affairs were among the international organisations pledging support. Other responses were that they were lots of tents and shelters put up for people to stay safe because their houses would have been crushed by the tsunami or fall because of the magnitude 9 earthquake. In the shelters, the people got free food and water to keep them alive. Almost everywhere there was no gas or electricity because of the impact of the tsunami. All they could us were emergency lights and torches to see. Products in Japan went up because lots of stock was ruined or damaged and it was a struggle to get stock from other countries or cities because the expressway fell down and transport-roads were blocked. Some charities also help the tsunami victims such as architecture for humanity helped by fundraising and giving all the money they made to Japan to help the people that were made homeless or that were unemployed because their workplace might have been hit. Save the Children meet the needs of children and their families affected by the tsunami, whilst Christian Aid’s partners in the Philippines helped to evacuate the most vulnerable coastal communities. People living in these communities had been warned to prepare for a tsunami wave at least one metre high along the east coast. Partners of the British Red Cross in Japan, America and the Philippines worked alongside the emergency services to support victims and evacuate high risk areas. Long term responses General recovery efforts progressed, super markets gradually reopened, gas stations in northern Japan resumed business, and roads were accessible. The Japanese government significantly supported the country’s relief efforts and provided much of the needed temporary housing. Everything that was rebuilt in Japan however it cost them 25tn yen which actuates to  £189bn. Schools were rebuilt and teachers were provided so the children could get an education. Conclusion In my opinion, I think that the Japan tsunami was a disaster because of the impact that it caused to the people (such as the deaths), the environment (dead animals, liquefaction, amount of debris needed to be cleaned up) and the amount of money that it cost them. The amount of deaths that the tsunami caused was devastating, the amount of missing people and pain that the tsunami caused families. It was an awful event that caused pain to everyone and cost lots of money. I think to stopped this happening to Japan again they should build a bigger wall on the coast to protect them or even buy tsunami capsules from all households even though they are expensive it would help and save the life’s of many if it occurred again.

Anecdotes For Reflection Essay

1. What was the book about and what did you learn from it? This book is about morals based on stories on the holy prophet and the companions of the noble prophet. There are stories about the imams and other prophets too. Most importantly the conclusion of this book is about to guide us to right path. I have learnt three main things about the first one is humiliation if you go to the fifth chapter it then go to Page 52-53 it is a wonder full story about ‘The short and ugly son ‘ I’ll tell you in brief there was a king who had several of kids to which 1 amongst all of them was short and ugly and the others were tall and beautiful the king always looked down at the short and ugly child. But the king never knew how intelligent the short and ugly kid was. To which the ugly boy told his father ‘ He who is taller is not necessary better or superior; a sheep is clean but an elephant like a carcass’ by which the started to laugh at him and humiliating him, so I have learnt never to humiliate anyone to how ever they are. The second thing I have learnt is ‘LIE’ if you lie you will be caught out and your lie won’t stay for a long time. And if you lie then you are compelled to say a lie again till you say the truth. The third I have learnt is ‘ignorance’ if I ignore someone then straight away I have displeased four feelings first one is Bibi Fatima the second one is prophet Muhammad the third one is Allah and the forth one is the person is the one I ignored. And I shall practise this by making notes and try to stick on near my desk so I should remember. 2. Did you like this book give reasons to your answer? I liked the book i have learnt something from each and every section and it has shown me the right path and the right teachings. These stories in the book have made me reflect to what I have done in the past and as the book got more interesting and inshallah I will try rectifying myself from now onwards. and the other I liked in this book is how he author has made sections which was very good and I am hoping to read â€Å"the anecdotes for reflection part three† 3. Which 5 anecdotes did you like the best and why? * The Jews and unlawful food The part I liked is is that when were talking amongst themselves while the noble prophet who 7 years old while the Jews were having food so 1 Jew said to other I Have read in a scripture that a prophet would never go near a unlawful food so they invited the prophet but the noble prophet refused the Jews played this trick on the prophet twice but failed but to which interested was that the holy scripture was right and surprising too. And the other thing I loved was that the prophet was only 7 and he knew what was right and what was wrong. * Bahul the gravedigger There was a person in the time of the noble prophet named mu’adh-ibn-jabaal. Mu’adh-ibn-jabaal told the holy prophet there is a person who wants to see you. When the prophet walked up to the door of the mosque he saw a good looking guy who was crying as if a mother would cry for his son then the prophet inquired why he was crying then the man turned to the prophet and said why should I not cry i have committed a sin which Allah will never forgive. then the prophet asked ‘did you associate anyone else with Allah or did you kill anyone’ the man said so the holy prophet said even if your sins are bigger than a mountain than Allah will forgive them so the man said that my sins are bigger than the mountains so the prophet said are you sins bigger than the seven earths, all the sands, tree, seas, the man said yes so the holy prophet inquired would you please narrate one of your sins to me the man said why not he then said for the past seven years i have been digg ing up people graves and took their shrouds and i sold them. Then the prophet said ‘o’ sinner stay away from me or i fear that i would burn from your fire too. At that moment the man looked down and went towards the mountains and tied himself and wept for forty days and asked Allah to pardon him and then Allah revealed to the prophet that the man is forgiven so the prophet went to the mountains and told him that he was forgiven so the moral is that if you want be forgiven then ask from real heart and inshallah you will be forgiven. * Imam Hasan and the Syrian. I liked this anecdote because the way imam Hasan speaks about the man in this anecdote i have learnt that if your father has an enemy that does not mean that you should be his enemy you shall make good relationships and good bonds with everyone. One day a man sets his eye on the imam then he started cursing him the imam waited patiently till he finished then the imam greeted him and said ‘If you have a desire i shall fulfil it E.T.C’ when the imam finished the man started crying and crying then he said i bear witness that you are the caliph of this world. * The humbleness of Salman Farsi I liked this anecdote because it teaches you how to be humble. If you carry things that you can carry and give someone else to carry it you get a sin and you may end up everyone being against and you might end up by people feet pleading and pleading for forgiveness. Then saying please forgive me as i did not realise who you are.and I have learnt not to give my burden to anyone else. * Isa and the greedy person. I liked this anecdote because it has two points one is lie and the other one is greed there was once a person in the time of Isa and Isa gave money to the man and said go and buy three loaves bread so the man came back with loaves of bread as Isa had engaged himself with prayers for a long time the man quietly consumed a loaf of brad so when Isa had finished his prayer and asked the man where is the other loaf of bread the man said that there were only two loaves of bread than they settled down and started eating when they had finished they went for a walk they saw a deer they sacrificed and started to eat it after they had finished Isa gave that deer back his life the man was shocked so Isa asked again where the third loaf of bread is the man still said there was only two so they went along and they saw three gold bricks Isa took one the man took one then Isa said this is the one who ate the third loaf of bread the man said greedily i ate the third loaf of bread. 4. What didn’t you understand from the book? I never understood that the noble prophet revealed his prophesy till the age of 20 or higher pg 166 it says the group of Jews said to themselves that a prophet would never go near a unlawful food when the prophet was 7 they had invited him to come and eat the unlawful food And the prophet rejected it. 5. What other Islamic books will I read over the next year. I will read the following books over the next year inshallah: 1. WHY I BECAME A SHIA 2. ANECDOTE FOR REFLECTION PART 3 3. A†¦BEAUTIFULL†¦STRING†¦OF†¦INCIDENTS 4. STORIES OF THE PROPHET.

External Factor Are Affecting the Ecosystems Essay

The word ecosystem refers to the combined physical and biological components of an environment; these organisms form complex sets of relationships and function as a unit as they interact with their physical environment. Ecosystems are constantly changing naturally, and they’ve got a specific and stable climax, equilibrium. Living as well as non-living factors may have an impact in an ecosystem such as the impact of humans in ecosystems by hunting, fishing, agriculture etc. r climate change may affect an ecosystem and dare it to adapt to the conditions. Will human’s activity affect the equilibrium of the arctic wolves ecosystem? Equilibrium refers to balance, so†¦ will human’s activities affect the balance of the physical and biological components of the tundra? Human activities, which affect the arctic wolf’s ecosystem, the tundra, are pollution, chemical contamination and overdevelopment. All of them are harmful to the ecosystem. Pollution affects in directly the tundra, habitat of the Arctic wolf. Pollution leads to Global Warming and this affect the global temperature, as a result ice melts and the tundra is affected because its an ecosystem nearly made up on ice, so eventually the ecosystem would be endangered and also the species that are contained in the ecosystem. Lately, thousands of â€Å"green† organizations have been generated to promote the green habits and to try to reduce pollution worldwide, reducing also the vulnerability of the tundra biome. Their projects consist in reducing wastes of any kind of energy source and saving any resource we get. This will involve social aspects also in the way that our society must take part and have an impact into world pollution, which will finally affect the tundra ecosystem; it has lately become popular to be ecofriendly. This ecologic movement has also affected the fashion industry which lately looks for looks with more pure materials, not much synthetic ones, also they’ve preferred clothing with pure cotton, even not only the materials of clothing are involved but the message in the clothing’s have taken a very special impact in the society. Hunting, affects directly and indirectly to the ecosystem of the Arctic wolf, it affects the interaction of living organisms by hunting the animals. The overhunting of species such as the musk ox and caribou in Alaska and North America were even near of extinction. This would create unsustainability on the ecosystem because there would not be equilibrium in the food chain and all the animals that have any relationship with the specie would me affected by don’t having a predator or a prey. Hunting in the tundra has had a very negative effect because important species suck as the musk ox have nearly got to extinction. By 1950, herds in North America were reduced by ninety percent, so this made the American population realize what was really going on in their country. They were loosing biodiversity and so laws were created to protect animals. This had an economic impact, because musk ox’s (prey of the arctic wolf) leather was part of the market so it has also a social impact, not only from for hunters but for the fashion industry which had a relation with musk ox’s fur and leather. Chemical contamination also affects the Arctic Wolf’s ecosystem. Lately, Petroleum and Coal or Natural Gas, Iron, Lead or Zinc mines and mineral exploration and exploitation and extraction are increasing worldwide especially in the Arctic. The development affects the Caribou, which are one of the main species present in the Arctic wolf habitat. Overdevelopment indicates to the building of roads and buildings in the tundra, this lead to more circulation. Fragile tundra areas of plants are taken out for the creation of these roads. Without plants to give nutrients to the soil, earth will stop being rich and will abolish the community of flora in the tundra. After discussing all the direct and indirect human impact in the environment, hunting, chemical contamination and overdevelopment are certainly harmful for the ecosystem. These activities attempt to the balance of the ecosystem by attempting against the living organisms that live in the tundra, ecosystem of the arctic wolf and by attempting against the non-living factors in the ecosystem such as climate. Even tough there are solutions for these activities to reduce or to stop, they are not completely efficient. In my opinion after all my investigation, apart from the pollution affecting indirectly to the tundra, the other activities are not a major concern for the arctic wolf’s ecosystem. As seen, human activities impact in the arctic wolf’s ecosystem is not positive (although they don’t damage much the tundra) toward the ecosystem. My final conclusion will be that external factors are definitely against the equilibrium of the arctic wolf’s ecosystem.

Coffee Shop Essay

I. Introduction The proposed study revolves around the creation of The Coffee House, a proposed small scale business that will be situated in the fast changing environment which is constantly changing due to constructions of buildings and other facilities in the Global City in Taguig City. The study will tackle from the history of the business up to the technical and financial aspects of the study, the said study will also develop the keen observation skills of the students in terms of the marketable value of a specific brand of their liking and will also hone their analysis skills in the business side of the proposed study whether technical or financial. II. Business History The Coffee House is a new small scale business that targets the coffee industry with an expected opening date of July of 2011 in 38th Dr. N. University Parkway, Bonifacio North Triangle, Bonifacio Global City, Taguig City. The business is a coffee shop, located near prestigious schools and business districts in the area. The business specializes in coffee, tea, and homemade pastries. There are other shops that only serve coffee in the vicinity, the nearest being over one kilometer away which is stationed at Market Market Mall in the vicinity. The target audience of the business is individuals which are both in the workforce and in the academe, students and professionals alike. Currently, there are no places in the surrounding area that cater to the said target audience. III. Vision and Mission Statement The vision of â€Å"The Coffee House† is to become the leading coffee shop in the area of Bonifacio Global City that is under the governance of Taguig city that also practices the â€Å"green† operation of its store and eventually provides a common area for business meetings, hang-out with friends and even a place for studying while enjoying the products of the business. The mission of â€Å"The Coffee House† is to bring back the appreciation of the masses to the local coffee, to break social norms through the business, to create an environment that can cater to different types of people all in the same time, to contribute to the development of one’s self being, to take part in the solution of environmental problems and to be able to encourage others in doing the same thing and lastly to help deflate the rise of unemployment in the country. Objectives The proposed studies primary goals over the next year are as follows: 1. Secure financing for start-up of at least P1, 380,000 for space and equipment. 2. Renovate our space in Global City. 3. Acquire equipment necessary for business, i. e. coffee pots, cappuccino machines, blenders, etc. 4. Make agreement with coffee distributors, and bakery vendors. 5. Create a cozy, clean environment (i. e. choice of colors, choice of music, decor) 6. Open for another branches and become the foremost coffeehouse in the area. Ownership The Coffee House is a corporation that was formed in the early stages of the study. Each individual are equally involved in the operation and management of the said proposed business. Since the ownership type of the business is a corporation type, in terms of profit, responsibility and liability each individual has equal share, therefore each decision that the business will take before it will be implemented into the business the owners will first assess the proposed implementation before implementing it on a first hand basis and if the decision fails, each one of them will also share the consequences of it. Location and Facilities The Coffee House is located at the 38th Dr. N. University Parkway, Bonifacio North Triangle, Bonifacio Global City, Taguig City. The proponents currently own the building that the proposed business will occupy. Thus, expenses for the renovation of the area will be taken from the funds of the business. Since building a business from the ground up, the proponents took a risk in renovating the proposed location to save the business for monthly increase in cost if the business will rent a commercial location. In terms of facilities, the proponents will avail the basic facilities to jump start the business and will acquire more equipment when the business has received its return of investment, which in the estimation of the proponents would be on the succeeding months from its launch date. Products and Services Description of Products and Services The Coffee House will offer high quality coffee our primary product at a very reasonable price. We will also sell homemade cookies, brownies, and doughnuts, also reasonably priced. Key Features of the Products and Services All drinks will be made with filtered water and the highest quality ingredients we can get. Frozen drinks will have caramel or chocolate syrup drizzled in the glass and over the drink. Cappuccino and hot coca will have whipped cream toppings as well as the option for candy sprinkles. Cookies will have the option of a chocolate or caramel dip and sprinkles. We will offer designer flavored cream and five kinds of sweetener, i. e. sugar, honey, Equal, and Sweet-n-Low. Cream and sweetener is at no extra charge. Production of Products and Services We will use only filtered water and will brew our coffee in commercial coffeepots that will be thoroughly cleaned between uses. We will bake cookies, brownies and pizza pandesal in our own on-site oven from proven recipes, daily. Future Products and Services Within the next three to five years we expect to branch out into catering and offer homemade pies, whole or by the slice. Comparative Advantages in Production Our low overhead and cheaper pricing will be the key to our success. Industry Overview Market Research There are other businesses that serve only coffee in the area. Size of the Industry Nationally, the coffee shop industry is quite large, but in Global City, there are only three. The nearest one is in Market Market which is less than one (1) kilometer away. Industry Outlook The coffee business does not show signs of slowing down. With new innovations such as flavorings and additives, it should continue for some time. Marketing Strategy. Target Markets – Our target market is artists and writers who need a nice quite cozy place to think and do their work. Description of Key Competitors Of the three coffee shops in the area, one is a large chain with a very expensive product, one is really a home style restaurant, the last one, and our biggest is a Famous Coffee Shop with an â€Å"Elegant Style Setting†. Analysis of Competitive Position Our pricing strategy, comfortable atmosphere and offering free wifi access will be the key to our success. None of the other shops in the area can offer this. Pricing Strategy The business will offer three sizes of drinks, small, medium and large. Which ranges from 50 pesos to 100 pesos, our cookies and brownies will sell for P50. 00 each/Pizza Pandesal P46 each Promotion Strategy We intend to advertise in the local newspapers and offer a â€Å"frequent drinkers club† discount to our best customers. We will also send out ads via direct mail, which will include cents off coupons. Management and Staffing Organizational Structure – Our organizational structure will be a simple pyramid style with the owners putting in as much work as the employees. Management Team Rachelle Ann Heyres and Marilou Deondo will share management and supervisory responsibilities equally. Rachelle for the morning shift. Marilou for the afternoon shift. Staffing We will hire two busboys, two waitresses, cooks, cashier, janitors, and also security guard these will be recruited from the STI. DUTIES AND RESPONSIBILITIES Busboys- Security guard- A security guards duty is to perform the duties allotted to him either to secure a place from external infiltration of people or danger that may disrupt the functioning & assets of the organization. His responsibilities include performance of the duty allotted to him, to report to his superiors and be accountable for any lapse of duty. Janitors or cleaners- Labor Market Issues In this area there are College students looking for work, part time or full time, we want to fill that need. Regulatory Issues Global City and the state of Taguig City both have regulations regarding food service establishments. We have already obtained the appropriate business permits. Risks Market Risks – The main risk is monetary. The area may not be ready for a place like ours and we may not do a great business but it can be prevented we will offer( free wi-fi )access to all customers as long as they want as long as they are drinking our coffee. Implementation Plan Implementation Activities and Dates 1. Begin building renovation 7/11 2. Complete renovation 7/5/11 3. Begin preliminary advertising 7/6/11 4. Purchase and setup equipment 7/10/11 5. Open for business 7/15/11 Financial Plan Beginning Balance Sheet – This will be a listing of all of your assets and liabilities, before you open for business. You may want to use a spreadsheet program to make this go easier. Balance Sheet Current Assets: Building P6, 900,000 Computer P69, 000 Sound System P92, 000 Furnishings P200, 000 Equipment P138, 000 Cash Rachelle P230, 000 Marilou P207, 000 Accounts Receivable None Inventory Coffee P46, 000 Tea P23, 000 Other Assets Cups P138, 000 Total Current Assets P8, 043,000 Liabilities: Accounts Payable (monthly) Water P9, 200 Phone P6, 900 Electric P23, 000 Donut Vendor P46, 000 Warehouse Club P46, 000 Coffee Distributor P46, 000 Wages P230, 000 Advertising P46, 000 Taxes Payable Property Taxes P23, 000 Employee Taxes P92, 000 Operating Loans Payable Startup Loan P23, 000 Total Liabilities P545100 ongoing per month Projected Income This will be a listing by month of your projected income. List the projected income each month for each product, this way you can compare actual sales to projected sales at the end of the year to determine what products to concentrate on. (Below is a sample month) July 05 Coffee P276, 000 Tea P92, 000 Cookies P69, 000 Donuts P115, 000 Misc. P184, 000 Total Income for March P736, 000 Total Projected Net Profit (Cost/Benefit) P144, 900 for July This would assume 20 pots of coffee sold a day, plus an assortment of other items. This also assumes the market will not increase or decrease due to weather or economics. This would be an average month. This of course would be adjusted monthly once you start business. Then based on the adjustments and actual sales, you can build a new balance sheet at the beginning of next year. Conclusions After you have created the business plan and examined the cash flow estimation you may find that your net profits are not what you would like them to be. In this case you may have to revise your pricing strategy to fit with your expectations or change your expectations. A coffee shop is not a get rich quick idea; it takes lots of hard work and long hours to realize your dream. But, in the long run, careful planning will make it all worth it. S. W. O. T analysis Strength * The Coffeehouse will offer foods compatible to the coffee that customer’s orders. * The environment of the business is always clean and well ventilated for customers to feel relaxed. * The beverages that the business offers are locally and naturally produced that ensures the quality of the products and lowers additional costs. * Ingredients for other products that will be offered by the business like pastries, salads and the likes is organically produce in the businesses green house. * The business is located near establishments for business, academic, rising condominiums and the occasional joggers of the area. Weakness * Unlike other coffee shops the location of our store is not inside the mall. * Lot of expenses. * Slow regaining for profit. * We need to advertise our coffee shop to the public to be known unlike the others. * Low competitiveness when it comes to name or brand. Opportunities * The coffee that we offer is new to the every individuals so the opportunity in it is that the coffee drinkers may want to try our products to compare it to their usual coffee. * Threats * The other coffee brands is popularly known by every individuals that drinks coffee. *

A comtemporary architectural precedent explaing why your choice Essay

A comtemporary architectural precedent explaing why your choice exhibits exemplary features that would be appropriate in your sustainnable city - Essay Example l and this is because Underhill lies is on a very steep escarpement which is mainly made of Portland sand and below the sand is a thick layer of Kimmeridge Clay whose extension reaches Chesil Beach and also Portland Harbor. The Kimmeridge clay has been the source of devastating calamities due to a series of landslides which has the results of the formation of West Weares and East Weares (Stuart; 96; 2006). The architectural design of the modern cities overlooked the importance of sustaining life and this has led to the ecological and environmental problems that are being experienced in the world today. This can be attributed to the fact that the design of the present cities were focused on the economical aspect and completely ignored the importance of sustenance for the future generation. Most of the industrial cities in the world have been degraded to such extent that the future generations cannot rely on them as their habitat (Kadekodi; 123; 1995). The architectural design of the city should enforce the need for sustainable lifestyle for the present and the future generations. This can be done if the architectural design of Cliff City promotes sustainable lifestyles of the present generation which will result in the sustainable life of the future residents of the city. It is important to note that the present cities did not have a provision for ensuring that life sustenance especially in the present times was catered for. This can be evidenced by the fact that many of the cities in the world have their environment populated from various aspects of the environment. For an urban city to promote sustainable life, it is important to note that the ecological system of the area should be preserved at all cost and this means that the design of the city at the least affects the ecological system of the area. It is in this respect that the design of the city should have in consideration the effect of sustaining the life of the future g eneration (Kadekodi; 123;